Finding Christmas gifts for the entrepreneurs in your life can be somewhat of a challenge. A posh new shirt will be tossed aside in disregard, in favor of a comfy sweater with their startup logo on it. A nice bottle of bubbly will be kept to lure in a potential client at some point, and … Continued
In our development process we have to add some menu pages to a WordPres (WP) and we are going to explain how this process works. Once we have our WP working, we have to tell to WP that we are going to use our own *.php file where we define our web page. For doing … Continued
In 1996, the t-shirt design store “El Tintero” opened its doors in the Chueca neighborhood, that was then one of the cheapest and quietest areas of Madrid. Seventenn years later. it’s one of the pioneer businesses in its sector, selling worldwide, and its shiop is visited by the thousands of tourists that walk around what is nowadays one of the centers of culture and leisure of Madrid.
Sometimes we need to use dialogs in our web pages and we do not want to reload our web page. One solution for this problem is to use dialogs. A dialog is an emergent message that allow us to show some information or show a form, or make some questions… For this mini tutorial we … Continued
How well do you know your direct competitors? Do you know what their return policy is, how much they spend on advertising, and how long ago they updated their website design? Get to know the importance of knowing what you are up against, and the tools you need to not miss a single thing that is going on around you.
Here is a short glossary of the most used terms in the world of e-commerce, that will let you take part in all those snazzy conversations where, untill now, you could only understand half the words. Update your vocabulary knowledge with us!
You want to open up a store, but aren’t sure if your products are actually going to sell? Or are you just curious to know what to take into account when thinking about what products to sell online. Here are a few pointers as to what to take into account when choosing what your store is actually going to sell.
Facebook celebrates its 10 years of life with the “A Look Back” application, which creates a video for each user that include his finest moments registered on the social network.
Take a look at the 15 new trends that are expected to make e-Commerce grow even more in 2014. Make sure you get a head start, and make this year a memorable one, by knowing all the ins and outs of the business, and what you should apply more focus to.
Read the interesting questionts Fik had to ask Rolf Schrömgens, CEO of trivago, one of the most successful companies of the last decade. We asked him about how to keep the customers and the employees happy, as well as guiding a growing business in the credit crunch storm.
It´s nearly Christmas again! The time of the year where E-Commerce is at it’s greatest. Don’t let time and stress to you, and follow our simpe guide to ease your preparation for gift-wrapping madness. Wish everyone a merry buying on your site, and reap in the benefits with as little stress as possible.
Black Friday is one of the fastest growing online shopping events. Here are some ideas about how and why you should take part in this year’s event, as well as the benefits that customers may find from shopping online.
For years, Juan Miguel García was responsible for one of the most famour Magic card blogs in Madrid. But it was in August 2012 when he decided to set up the Ludorum store, together with Javier Ignacio, that offers everything from games, merchandising, and all kinds of geek items to a space for customers to play.
Placed in the Calle Mayor, near Madrid’s Town Hall, Geppetto Italia is always open, inviting passersby to get to know their wooden products and take one of them home. At the same time, on its website, they offer a place for those customers who aren’t around Madrid, but want to take home a piece of the workshop where Pinocchio was born.
This time, we will take a look at the relationship between Spanish companies and the Internet and its solutions. Is its use widespread? Do its uses change depending on the size of the company?. In the post graphic you can see that, and compare the data with last years.
When, in 2010, Santiago Gobfrid was diagnosed with celiac disease, he decided to open a place in which gluten free food felt like it could be actually eaten. And so “Celicioso” was born,a gluten-free bakery in Madrid Hortaleza that is starting to get active on the Internet.
In this post we will analyze data on purchases and sales of European countries, to see how they’ve evolved over the years, and which are the current company trends. .
With the updates INE data as from January 2013, we will see what the selling and buying electronics companies of our country has been. Which sectors sell the most, what kind of companiesmakes the most purchases, or how the value of these transactions are dealt out.
P2P is a decentralized network that has no fixed clients or servers, but has a number of nodes that act as both clients and servers to the other nodes in the network.
We have all seen how many of the products we sell are also sold by others in quite the same manner. But how do we sell more than our competitors? It is a powerful lesson one has to learn: be unique or you’ll be redundant. Here we have a few suggestions on how to make your products stand out from the crowd’s.
M-commerce is the browsing, buying and selling of products and services on mobile devices. In other words, it’s a complete online shopping experience, but with all the convenience of being on a cellphone or tablet. Some say it’s the payment method of the future.
It’s no longer necessary to be a professional designer to create your online store’s logo. There are plenty of free online tools that do it for you, complete with color, font, sizes, and sources of inspiration. We bring you 5 easy and handy suggestions.
Want to make people want to come back to your site to browse and buy? There are some rules if you want to make it big in this business. Keep reading to find out how to create beautiful web designs.
Spare the clients the shipping charges, or offer a discount for the same amount on the product? It may seem that the client will not care, as they will be saving the same amount of money. Not really. Read on to find out what the clients prefer!
“Content is King” is a phrase that you’ve likely come across while looking for information on how to get more visits or attract customers to your online store.
POS or Point of Sale is the place where sales transactions take place, like a checkout or a retail counter. Find out the pros and cons of having this system for your business.
Every competitive business owner has realized: the ladies are here, and they are gaining more importance as the months go by. Over half of the total online purchases are made my women, so it is only natural to study the specific ways to market to them, but not consider them as a group appart.
Take the importance of images in e-commerce, and add it to the social network boom. Image-based pages like Instagram, Pinterest and Tumblr are ont their way to becoming an important tool for e-commerce.
Here’s a list of the top 5 things that drives me crazy when shopping online! View it as a guide of what to think of when planning your online store!
To access the PayPal API Username, Password and Signature information, you need to make sure you have a PayPal Premier, Business or Website Payments Pro account.
Say goodbye to the old easy-to-loose papers. Be trendy and use any kind of electric devices to discuss, compare and find the best options for you and your domestic economy while shopping (like the 70% of nortamerican mothers do).
Today we got to talk about Fik Stores on the radio channel Ondacro, in their program Atrapados en las redes (“Caught in the web”).
Chama Navarro set up this store named after her to show the world one of her hobbies: glass craftmanship. Nowadays, this business located in the Salamanca District is present on all social networks, without forgetting their physical store clients.
Not only does social media allow a business to market itself, but it also may boost online sales by increasing consumer engagement. So read on to know about 15 different social networks that are changing the way the world works!
How do you make your product’s package perfect? There are more tricks than you might think, that makes your customers happy and willing to return.
Even when the wrapper does not to seem the most important part of a product, sometimes is the decisive point to tip the scales in one or another brand’s favor. A research has found out some outcomes that could be usefull for your company.
There is currently a slight decreasement caused in the number of customers using a call center to get their questions or problems solved. This is partially thanks to new techonologies and other new alternatives to the making an “easy call”. Internet is the main executioner of call centers, and it also offers the customers the chance to post both good and bad comments online.
Easy, accessible and atractive. Stipple, a new start up, launches a really new eye-catcher tool that allows retailers to sell through picture sharing on networks like Facebook and Twitter.
It has barely been three months since La Mimé opened its doors, and it’s already managed to earn itself a name with its handmade French pastry. Their next challenge? Turn their webpage into a new option for their clients.
Want to start an online business and wonder if there’s help to get with accounting? The answer is yes, and we recommend Cuéntica and offer a promotional code found inside this article.
A lot of online stores are in the making! Have a look. Get inspired. Learn about the possibilities with Fik Stores.
Seeking the best offers when shipping is an important step to reducing costs and increasing our benefit margin. There are a few simple tips to take into account to manage to keep both the customers and your pocket happy.
Are we ready for mobile payments? Not all that much, MasterCard says in its 2012 Mobile Payments Readiness Index (MPRI), where it analyzes exactly how ready 34 different countries are to start ditching cards and cash and paying with their phones
Why do we love jewelry? I for one can’t get enough of it. I’ve made a list of top 15 sites you can visit to get your jewelry retail therapy fix. Keep reading…
As extracted from futurist film footage, Glasses.com brings a new tool to help customers to buy online. They generate a 3D image of shoppers’ face on the computer. E-commerce is removing barriers.
When she sew is the last stich, Eva Arinero has one of her personalized hangers to put it on the webpage too. She has already changed her online shopfront design twice in the time Lady Cacahuete has been open, one for each season.
A bounce rate is a leading Web Analytics metric because, when it is well done, it indicates the degree of user satisfaction and whether or not they found what they were looking when they clicked on a search result.
Registering a good number of visits in the website is often synonymous of success. Inditex knows this because their online sales are rising. The group does not lose the opportunity to be in direct contact with possible buyers.
How important do you think website design is? Does your website reflects the brand’s statement? Are you reaching the target audience and meeting your sale goals? Do you like what you see in your website? Read and learn…
Create fleeting emotions, shock and surprise in a space that has an expiry date from the very moment it’s born. This is the mission of a Pop-Up store, a business that not only wants to sell a product, but also wants to add a different and exclusive aura to it.
There are many online free tools that make choosing the colors for our online store much easier. We present you with a list of 5 suggestions to helo you make your store stand out from the rest with a perfectly coordinated color scheme.
Tired of going to the same restaurants and visiting the same places? Want to try something new? We bring you 5 websites with one of kind deals daily for you to start living it up!
The Naipe Juegos store looks like it belongs in the Harry Potter alley of magical shops. It opened in 1978 in Madrid, it sells natural wood board games from all around the world.
Creative Easter marketing campaigns can really boost your sales up. Take a look at these fun activities these stores orchestrated, for inspiration to make your own campaign a success!
The huge-corporations have always enjoyed of having preferential treatment from Governments. But in a crisis contexts, the pressure over small and medium-sized enterprise (SME) is challenging how much they can bear. A couple has faced Amazon in UK and lead more than 100,000 other supporters.
Depending on what we want to express, we should use one color or an other to set the mood or atmosphere we want the client to feel when he enters our site. This is why olor psychology studies and identifies people’s reactions to each combination.
Are you thinking of renovating your photographic equipment? In this article, we’ll show you 15 online photographic stores to give you a few ideas.
The recipe for success came online when all of a sudden they were ordered 6.400 cookies after getting the word out online. For Lise & Leti who control everything from the kitchen to the window display, the message is clear: “our website is our best display”.
RSS service is a simple and free method you can use to receive news that interests you directly on your computer from your favorite web sites.
Rising online sales is a definite trend in China, with B2C businesses total sales growing about 100 percent the last two years. Here’s an infographic!
Lucky for shoe addicts, e-commerce lets us have a lot more models at our reach. Even though not every brand has decided to have an online store yet, here’s a list of 15 brands that already have.
The limitless competence and needs of growth lead the Dropbox to bet on one of the most attractive and simplified emailing options in sight. The purchase could help Dropbox become more competitive in the mobile market.
The ad market is developing to be more accurate and focus, trying to avoid the waste of money or efforts through unuseful marketing campains. Facebook will provide marketers more specific information about its users by the data compiled by four data companies.
Tipos Infames is one of the reference cultural spaces in Madrid. Its combination of books, wines, expositions, tastings and workshops are growing very popular amongst hungry readers searching for new experiences.
China, with 219 million online buyers, has become the largest market in the world. A market that adores European luxury, but with very competitive local agents that are not letting international firms through.
This feeds RSS tool is the lastest product that the company closes. Focusing on few products, especially Google+, the strategy of the brand is become smaller but more effective, despite of being a nuisance for its users.
Some studies consider that billing can increase up to a 30% thanks to strategies such as cross-selling. Learn to integrate it in your online store and know the key factors to be able to get the maximun profit out of it.
Buying art has always been a hobby of the chosen few. Now, thanks to the expansion of e-commerce, galleries can sell online masterpieces and we all win – galleries, artists and buyers included.
Google Play’s massive growth in the past year has put its competitor, the App Store in an uncorfortable position. It is expected that in the next year, Android’s app platform will surpass Apple’s application’s earnings.
Having worked in the online world for a long time and with a lot of experience of creating content, Idoia Sota offers her insights of how to make your customers engaged in your website.
Wordpress is one of the most popular free blog platforms from wich to launch your business in a different light. Here we give you an easy 10-step-guide to opening a blog with them, as well as a few tips and observations.
Business cards say a lot about you and your cmpany, so it is really important not to dismiss them as an old fashioned technique and thrive to outshine all other competitors with our cool, creative card design that will stick in everyone’s memory.
Tired of always having to go to the SAME websites looking for books? Want to give small bookstores a chance? Looking for rare, used, out of print books? I’ve got 15 websites you DON’T want to miss!
Manuel Riesgo is a shop that holds all the human mind can think of linked to a lab, a drugstore or painter’s worksop. It has 147 years of history behind it. In 2009 they appeared on the Internet and their online store gets views from all over the world and Facebook questions.
Gamification: using games and making it fun in a non-game context to generate visits, increase loyalty or solve problems.
The social network Pinterest is expanding 10% more than any other in user numbers, and 70% of the users go online to get inspiration before a purchase. A great opportunity for businesses!
The world mobile phone lovers gathered during a week to find out, try or be surprised by the latest mobile creations. Devices more resistants than iron or that works like a credit card are just an example of the oncoming future
Clothes, technology, jewelry, furniture, accessories. Each day its getting easier to access e-commerce offers from Chinese businesses. We present a list of online stores that are winning European shoppers’ trust.
They’ve been out in the market and online for over 10 years and managed to generate up to 30% of their local sales through their website. But now they’ve realized if they invest more on their website and positioning it, this percentage can grow up to 70—80% of their revenue.
On Tuesday, during a Meetup held in Madrid, The Fik Initiative will give a talk about how WordPress can work as an e-commerce platform, comparing different solutions that are available.
Not yet an official announcement but a strong rumor, Google could open its first stores at the end of this year in different cities throughout the U.S. Would the giant make the leap from virtual to real life?
Customer to customer business is growing fast on Internet, as it eliminates the costs of products going through middlemen. There are many sites that exist just for this type of business, and make a huge profit out of it every year.
I’ve compiled a list of 15 electronics store that are customer friendly, offer great deals and have online websites (besides Best Buy) – so you can get your tech dose fixed!
First Burger King and later Jeep, both companies have been the target of cyber attacks on Twitter. The hackers changed the pictures profiles of the brands and wrote offensive messages. But instead of causing a negative effect, Burger King actually got more followers.
Customer service is especially important in today’s socially connected world as consumers can harm the image of a company with a single comment. Retailers need to treat their e-commerce brand and reputation with great care.
Google has enlarged its e-commerce offer and customers’ experience by the purchase of the company. The agreement amount to $125 million to reinforce the position of Google along the e-market.
WordPress.org has more than 60 million people talking…are you? Keep reading to find out the pros and cons and if it’s right for you!
QR codes are e-commerce’s new toys. They offer a bridge from offline advertising to virtual shopping that opena s whole new world of possibilities for online stores to try.
Tourism is one of the highest grossing sectors in e-commerce and websites dedicated to online sale have multiplied in recent years. In this article you’ll find 15 online travel agencies so you can compare them yourself.
Olula has seen many stores fall during the last two years of crisis. Still, they managed to grow. In this feature about e-commerce, Javier and Cristina shares their ideas on how to start and expand your small or medium sized business.
Search engine optimization is a complicated matter. But we’ll explain it throughly, and step by step.
Since the explosion of data since the smart phones arrived, we’ve been in need of a retailer’s guide to Big Data. Here it is!
Inditex, owner of Zara and Pull and Bear, rose 27% in profits during the first nine months of 2012.
When you are setting up your online store there are a few things to think about regarding the product prices. In this article we’ll explain the basics of setting the price, choosing the right format and using the right style.
This past week The Fik team attended CONAMA 2012. This year, the Environmental National Congress, under the motto “Let’s reinvent ourselves,” contains a few “green” proposals to boost the economy and create employment. Many of them thanks to e-commerce.
Google buys Canadian delivery service BufferBox, and strengthen it’s position against Amazon. Amazon, though, is still the world’s biggest online retail business.
Near Field Communication (NFC) technology will allow us to pay for a coffee, take the bus or even do transactions on a ATM just by placing our mobile phone close to the machine. Enter to read all you need to know to understand NFC!
A video can sometimes be the best way to demonstrate a product you are selling online. It is a great way do show your product’s benefits and characteristics to your customers.
Opening a physical store actually drove up online sales for furnishing and design company Decorliving. A distrust of online sales are still holding back the sales in Spain though, according to owner David Garrido.
Online teenage fashion sensation – also known as the modelling grandfather – manages to increase sales fivefold. All he had to do was to pose.
The newly born online bird Chirpify allows customers to buy and sell products directly over Twitter. All you need to do is to comment “buy” on a #instaSale tweet.
What should you think of when you are creating the product names for your online store? This article will help you start naming your products in a second!
The continuous flow of information bits online can be used in favor for your online business! The concept is referred to as Big Data.
Many new Nexus devices sold out fast in the Google Play online store. In the UK the smart phone Nexus 4 sold out in less one hour.
Today there are more than one free online cloud service available. What look at some of the biggest competitors online, and compare their features.
Microsoft Office is available for Windows phone users, but will be released for Android phones and iPhone in 2013.
The last weeks have been very special for The Fik Initiative. First of all, we welcome Fernando and Rubén to our team (…)
In time for upcoming holidays, Sears, a chain of department stores, launches a new free shipping offer. The offer is similar to that of Amazon, an online competitor.
Freemium, a free but limited product or service. We explain all about it in this articles, including some examples of companies doing it well.
Making the online shopping experience more like the real life one, consumers get more spontaneous and are more probable to go through with a purchase.
You are new to Twitter and the whole webpage looks like a mess – and not at all like the other social networks you are used to. No worries, this guide explains how Twitter works, and how to use the symbols # and @ correctly.
The social network Google+ has been called a challenger to Facebook. But what is it really, and why does not Google want to call it a social network?
E-commerce with Halloween spirit: How do the big dogs do it? Here are some inspiring examples with images!
The Halloween spirit is howling in the night, and we are ready to give you a few tips on how holidays can boost your online sales.
Are you curious about Twitter, but never actually tried it? Let us explain what it is and how it is used! We even threw in a few amazing stories, about how Twitter users became famous after their important tweets.
Online advertising is a powerful tool to reach customers, and Google is making a bunch of money from it. “Self Employed Health Insurance,” for example, pays $43.39 per click.
How does online advertising work? We go through the most common types, and as always we include some practical examples (some of them hilarious… or just wrong!)
Has free shipping really gone from being a benefit to something necessary for a purchase? And how does it affect your customers behaviour?
Today we have received our first set of business cards from moo.com. The design is very simple. They have a lot of white space so we can add notes on the card when we hand them over to our customers and providers. We have chosen the Luxe model offered by Moo, that is three times thicker … Continued
The blog is set up, and we have already started publishing posts about e-commerce and online presence. Our objective is to help you sell more and interact better with your customers online, becoming also a useful source of information for the online sector.
As you may have heard, we’ve started having our Fikas, our relaxed talks about e-commerce over coffee. This time we interviewed Marta Panera, the International PR Director and Head of Business Development in Spain at Showroomprive.com. As some of you may know, Showroomprive.com is one of the major e-commerce players in Europe. It runs private … Continued
Design and usability are very important for any online store. Not only it is part of the brand experience, but it also either attracts shoppers, or scares them off. UX Magazine published a very interesting article about different types of online shopper personalities. Not only it describes them, but also gives advice on how to … Continued
On Wednesday Fik Stores held a presentation for developers and designers, talking about WordPress themes for e-commerce. The event went great, a lot of people came to listen about Fik Stores and about theme creation and application for e-commerce. Bill Murphy, CEO of Fik Stores, and Rodrigo Sanudo, Front-end designer and developer, explained … Continued
What is Fika? Fika is a Swedish word for a coffee break where you can socialize with colleagues, family or friends. Fik Stores gets its name from the concept of Fika. Our aim is to create a friendly and casual atmosphere while talking about e-commerce. Yesterday we held the first Fika session with some of … Continued
On Thursday, November 13th, Fik Stores participated in the IE Venture Day. Fik Stores was one of the 11 finalist startups to pitch in front of a large audience in the Rafael del Pino Auditorium. The jury board consisted of some of the most respected investors, coming from various Venture Funds. Bill Murphy, Fik’s CEO, … Continued
The concept of Black Friday is not new, it marks the start of the long-awaited Christmas sales and creates a lot of buzz with record amounts sold every year. Companies prepare for it in advance, launching campaigns just in time to draw attention to themselves. The tension builds up as Thanksgiving approaches, with both companies … Continued